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Plume, Parks Associates study sheds light on ISP customer churn

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers. 

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

Previously In The News

What is Wi-Fi 6 and why you're going to want it

I have, let me see, seven Wi-Fi enabled devices currently running in my home office. That includes a tablet, a smartphone, five laptops, and a Roku streaming the last episode of Game of Thrones. That'...

What is Wi-Fi 6 and why you're going to want it

I have, let me see, seven Wi-Fi enabled devices currently running in my home office. That includes a tablet, a smartphone, five laptops, and a Roku streaming the last episode of Game of Thrones. That'...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

GPS trackers are leaking info on your kids: What to do

A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...

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