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Plume, Parks Associates study sheds light on ISP customer churn

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers. 

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

Previously In The News

With Uber's misdeeds, Lyft aims to look like the good guy

Since both Uber and Lyft are private companies, they're not obliged to make their data public. So, it's unclear if Uber's scandals have affected its business and whether Lyft has gained from them....

YouTube TV: Millennials will love TV on their phones, trust us!

YouTube TV is also available to watch on laptop and desktop computers, which for many young people equates to the biggest screen in the house. But at launch, YouTube TV doesn't have support for oth...

Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray

Depending on who you ask, the next entrant to the market could be just about anyone. “I think that CenturyLink is sniffing around that space as well,” said Brett Sappington, senior director of rese...

Level 3: OTT providers rank quality, multi-CDN and segmented content as top priorities

Level 3 is finding that as its OTT video providers have matured beyond the development stage, the next steps will be focused on providing richer content and ensuring a favorable user experience. Gi...

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