Providing market intelligence for more than 35 years

As much as mega-companies like Apple are having an effect on the smart home market, the mobile service providers are truly having a transformative effect on the PERS market. New technologies have enabled new and powerful suppliers to enter the fray to address demand that is growing by leaps and bound every day. In fact, Parks Associates estimates the number of PERS users is expected to double from 3.36 million at the end of 2017 to more than six million by 2021. The market research firm points to new BYOD wearable/watch options and smartphone-based professionally monitored services as a major reason for this boom in overall usage.

From the article "PERS Disruption" by Paul Rothman.

Previously In The News

Parks Associates: ARPU for traditional home service bundles increased in 2024

In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...