Providing Market Intelligence for 40 Years

In The News

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+ or Hulu are unlikely—although it’s certainly still possible. 

According to research from Parks Associates, annualized churn rates for vMVPD and streaming services on average are 30% and higher, but churn rates for Disney, Hulu, and ESPN+ are relatively low at 17%, 16%, and 9%, respectively.

Parks added that if anything, the public backlash could at least impact local programming. 

“If there’s public backlash against ABC and Disney due to show suspension, it could affect viewership of ABC network programming locally,” Parks said. “This could then affect ad rates or demand for slots on local ABC stations, especially in markets where ABC-affiliated stations are strong or high-rated.”

From the article, "People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?" by Saleah Blancaflor

Previously In The News

Voice shopping in retail expected to grow to $40 billion by 2022

While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...

Netflix Challengers: Are There Flies in the Ointment?

Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive