Providing market intelligence for more than 35 years

In The News

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that password sharing would cost the cable industry $3.5 billion this year and as much as $9.9 billion by 2021.

While cable companies and networks that rely on subscribers to generate revenue, streaming platforms like Netflix, Hulu and YouTube have accepted password sharing as a simple matter of fact. Most streaming platforms allow simultaneous streams as part of the price that its customers pay monthly.

From the article "Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords" by AJ Dellinger.

Previously In The News

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

Coldwell Banker ‘first to offer Smart Home Staging Kit’

The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...

Sharing Netflix Or HBO Go Passwords Is Now a Federal Crime

Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...