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Partner With SVOD Providers For Younger Generation

February 21, 2018

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell, operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions.

From the article "Partner With SVOD Providers For Younger Generation" by Jack Loechner.

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Partner With SVOD Providers For Younger Generation

Previously In The News

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Industry Voices—A new generation of data and its impact on traditional players

The U.S. has nearly 300 OTT services to choose from

To Invade Homes, Tech Is Trying to Get in Your Kitchen

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