Providing Market Intelligence for 40 Years

In The News

Parks: Wi-Fi Gaps Undermine Household Broadband Quality

Wi-fi gaps, or dead spots, within U.S. homes is impacting the quality of high-speed internet access, according to new data from Parks Associates.

Parks found that more than 80% of U.S. households subscribe to fixed home internet, and more than 25% report gigabit speeds, yet performance perception drives satisfaction nearly as much as download speed.

Parks finds that customer premise equipment, including wi-fi upgrades, mesh systems and router telemetry are emerging as critical competitive levers. However, traditional telemetry alone cannot fully diagnose home environment challenges such as router placement, interference, or structural barriers.

“Self-support apps powered by visual AI offer a scalable solution and enable customers to diagnose issues instantly, receive guided remediation, and avoid unnecessary truck rolls,” said Jennifer Kent, SVP and principal analyst at Parks. “As broadband penetration reaches maturity and competitive entry accelerates, ISPs face a defining moment: control the in-home experience or risk losing it to competitors that can deliver clearer visibility and faster resolution.”

From the article, "Parks: Wi-Fi Gaps Undermine Household Broadband Quality" by Erik Gruenwedel

Previously In The News

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Study: Apple TV Falls to 4th Place Behind Roku, Google and Amazon

According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, A...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive