Providing Market Intelligence for 40 Years

In The News

Parks: Wi-Fi Gaps Undermine Household Broadband Quality

Wi-fi gaps, or dead spots, within U.S. homes is impacting the quality of high-speed internet access, according to new data from Parks Associates.

Parks found that more than 80% of U.S. households subscribe to fixed home internet, and more than 25% report gigabit speeds, yet performance perception drives satisfaction nearly as much as download speed.

Parks finds that customer premise equipment, including wi-fi upgrades, mesh systems and router telemetry are emerging as critical competitive levers. However, traditional telemetry alone cannot fully diagnose home environment challenges such as router placement, interference, or structural barriers.

“Self-support apps powered by visual AI offer a scalable solution and enable customers to diagnose issues instantly, receive guided remediation, and avoid unnecessary truck rolls,” said Jennifer Kent, SVP and principal analyst at Parks. “As broadband penetration reaches maturity and competitive entry accelerates, ISPs face a defining moment: control the in-home experience or risk losing it to competitors that can deliver clearer visibility and faster resolution.”

From the article, "Parks: Wi-Fi Gaps Undermine Household Broadband Quality" by Erik Gruenwedel

Previously In The News

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

WWE Hires New Executive For China Expansion

So far, WWE's 24-hour video service is available in 180 countries across Asia, Europe and other regions. By the end of 2015, WWE posted nearly 280,000 paid international subscribers, accounting for...

Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...

25% Of Smartphone Owners Use Payment Apps Monthly

The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive