Providing market intelligence for more than 35 years

Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according to new data from Parks Associates.

“Historically, Amazon and Roku have dominated the streaming media player market, and our research shows their dominance continues,” analyst Sarah Lee said in a statement.

Lee said streaming device competitors such as Apple TV and Google Chromecast have maintained their respective market shares, “but do not show much growth as of yet.”

“Today, smart TVs are much more affordable, as are streaming media players,” Lee said in a statement. “These devices offer consumers cost-effective solutions as well as an ecosystem-consistent experience.”

From the article, "Parks: Roku Most-Used Streaming Media Device" by Erik Gruenwedel

Previously In The News

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...