Providing Market Intelligence for 40 Years

In The News

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Parks Associates this week.

The paper examined the popularity of ad-supported streaming services in American homes, and discussed how marketers can tap into the opportunities presented by interactive ad formats as more Americans use ad-supported video services.

Four out of five Americans are now streaming content with ads through a combination of free video platforms and premium, subscription-based services, the Parks Associates report revealed. Fifty-nine percent of Americans subscribe to an ad-based tier of a streaming video service like Netflix, Prime Video, Disney Plus or Peacock, while another 47 percent say they stream ad-based content from free platforms like Tubi, Pluto TV and The Roku Channel.

Nearly one out of four Americans have a streaming cable alternative like YouTube TV, Hulu with Live TV or Philo, Parks Associates found.

All told, Parks Associates projects more than 278 million Americans will use subscription-based, ad-supported video products by 2029, and around 250 million will use free streaming services supported by ads.

(Chart courtesy Parks Associates)

“Industry players can take productive steps today to advance the interactive TV experience for viewers and advertisers by connecting workflows, making effective use of available data, and optimizing user experience elements for interactivity,” Jennifer Kent, the Vice President of Research at Parks Associates, said in a statement. “Success involves building sustainable, scalable solutions for the long term rather than quick, band-aid solutions that address only immediate challenges.”

 

 

From the article, "Parks: Most streamers use ad-supported products" by Matthew Keys

Previously In The News

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive