Providing Market Intelligence for 40 Years

In The News

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption increased fivefold in the past ten years to 45% of US Internet households. US Internet households own 17 connected devices on average, a figure that has doubled since 2014.

As part of the event, Elizabeth Parks, President and CMO of Parks Associates, will lead a featured session ‘Present & Future of Smart Home IoT, Smart Building IoT’, from 1:50-2:10 PM on 29th April, 2025.

“In our view, Parks Associates delivers the finest in business-critical insights into the connected consumer market,” said Claus Hetting, CEO and Chairman of WiFi NOW and organiser of the Wi-Fi World Congress event series. “We’re excited to be partnering Parks Associates for this event, also because we know that accurate information and analysis is essential for building the next generation of Wi-Fi connectivity technology and services.”

The presentation draws on Parks Associates’ consumer research to highlight value-added services, consumer demand and expectations, and opportunities for new service revenues. Other data highlighted includes research insights from Parks Associates:

  • Only a quarter of Internet households report using a router/gateway app, either from their ISP or router maker
  • 40% of US Internet households rate home technology support appealing
  • Smart home device adoption increased fivefold in the past ten years to 45% of US internet households
  • 32% of US Internet households own a Wi-Fi mesh network

“The battle for home connectivity is no longer about speed — it’s about services,” said Parks. “Service providers are racing to differentiate beyond the pipe, and the winners will be those who understand not just the network, but the consumer. We are excited to share our latest insights on how households and small businesses are driving the evolution of the connected home and smart building markets.”

From the IoT Insider article, "Parks Associates to share smart home device research at WiFi NOW"

Previously In The News

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of l...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive