Providing Market Intelligence for 40 Years

In The News

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates.

The research firm says that tracking steps is the most popular smartwatch use case, with 60 percent of the United States’ 13.3 million smartwatch users reporting that they track their steps with their device.

According to Senior Director of Research Harry Wang, this desire for fitness tracking, as well as heart rate monitoring, is driving a healthy interest in smartwatches generally.

“Purchase intentions for smart watches have nearly doubled since the third quarter of 2015, and the device has a high NPS (net promoter score), which bodes well for future adoption,” Wang said in a statement. “The smart watch industry learned that it has to continue to innovate to sustain consumer purchase interest, and health and fitness functions are high among their investment priorities. In the US, while companies are still experimenting with form factors, features, battery life, and pricing, the healthcare industry has shown a strong interest in leveraging wearables for patient engagement.”

From the article "Parks: Fitness still the leading use case for smartwatches" by Jonah Comstock.

Previously In The News

Netflix Price Increase 2026: New Rates for Every Subscription Tier

Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).  Low-cost ad-supported plans...

Paid streaming for cheapskates is having a moment

“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs. “There is not...

Adoption Of Smart Home Access Solutions Grows Across US

According to new research from Parks Associates, adoption of smart home access control solutions is increasing among US internet households. In “Access Control in the Smart Home: Locks and Garage Door...

Pennsylvania lawmakers make their first move to regulate data centers, as the industry booms

The average American household has at least 17 devices connected to the internet, according to market research firm Parks Associates. From the article, "Pennsylvania lawmakers make their first move...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive