Providing Market Intelligence for 40 Years

In The News

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates.

The research firm says that tracking steps is the most popular smartwatch use case, with 60 percent of the United States’ 13.3 million smartwatch users reporting that they track their steps with their device.

According to Senior Director of Research Harry Wang, this desire for fitness tracking, as well as heart rate monitoring, is driving a healthy interest in smartwatches generally.

“Purchase intentions for smart watches have nearly doubled since the third quarter of 2015, and the device has a high NPS (net promoter score), which bodes well for future adoption,” Wang said in a statement. “The smart watch industry learned that it has to continue to innovate to sustain consumer purchase interest, and health and fitness functions are high among their investment priorities. In the US, while companies are still experimenting with form factors, features, battery life, and pricing, the healthcare industry has shown a strong interest in leveraging wearables for patient engagement.”

From the article "Parks: Fitness still the leading use case for smartwatches" by Jonah Comstock.

Previously In The News

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...

New Homes Save Homeowners Money, But Builders Face Rising Defect Claims

According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver e...

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive