In The News

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

Deeper Dive—Who would buy DirecTV?

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Password sharing denies streaming services $9 billion in fees

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