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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

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