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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Smart home devices are 'valuable' to 75% of those who use them

Video advertising’s bright future and what you should be doing now

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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