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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

The Top Retailers in Home Entertainment 2019: The Golden 12

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

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