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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

OTT

streaming

churn

subscription

entertainment

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a n...

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

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