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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

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About Parks Associates

OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

Viacom To Target Ads On Roku Streaming Boxes

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

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