Providing market intelligence for more than 35 years

In The News

Online TV Takes Off, Slowly

The industry refers to those viewers who are leaving pay TV services, like cable and satellite, as cord cutters, but there are also “cord nevers,” or people who have never signed up for pay TV, and “cord shavers,” those who have cut some of the channels they received.

Dish has repeatedly declined to reveal the number of online-only subscribers for Sling TV, but most analysts believe it is still under 1 million.

Such numbers aren’t enough to “turn the pay TV market on its ear,” said Parks Associates.

From the article "Online TV Takes Off, Slowly" by staugustine.com

Previously In The News

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...