Register

I agree with the Privacy Policy

In The News

Online TV Takes Off, Slowly

July 22, 2016

The St. Augustine Record

The industry refers to those viewers who are leaving pay TV services, like cable and satellite, as cord cutters, but there are also “cord nevers,” or people who have never signed up for pay TV, and “cord shavers,” those who have cut some of the channels they received.

Dish has repeatedly declined to reveal the number of online-only subscribers for Sling TV, but most analysts believe it is still under 1 million.

Such numbers aren’t enough to “turn the pay TV market on its ear,” said Parks Associates.

From the article "Online TV Takes Off, Slowly" by staugustine.com

Previously In The News

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies. From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...

1
2
3
4
5
6
7
8
9
10
...
739
740
›