Providing market intelligence for more than 35 years

In The News

Online TV Takes Off, Slowly

The industry refers to those viewers who are leaving pay TV services, like cable and satellite, as cord cutters, but there are also “cord nevers,” or people who have never signed up for pay TV, and “cord shavers,” those who have cut some of the channels they received.

Dish has repeatedly declined to reveal the number of online-only subscribers for Sling TV, but most analysts believe it is still under 1 million.

Such numbers aren’t enough to “turn the pay TV market on its ear,” said Parks Associates.

From the article "Online TV Takes Off, Slowly" by staugustine.com

Previously In The News

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...

Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...