Providing Market Intelligence for 40 Years

In The News

Nothing Good On: Losing It About The Apple TV

If it doesn’t sell as many units as the marquee products of the most profitable technology company in the world, it’s a disappointment.

You really are single-handedly keeping Ned in business, aren’t you?

Even with solid growth from Apple TV last year, research firm Parks Associates estimated it to be fourth behind Google, Amazon, and Roku in streaming device sales last year.

From the article "Nothing Good On: Losing It About The Apple TV" by www.macworld.com

Previously In The News

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...