Providing Market Intelligence for 40 Years

In The News

Not-so-smart TVs: Many viewers opt to stream content using separate devices

In an August report, the NPD Group estimates that roughly a third of smart TVs in the U.S. weren’t actually connected to the Internet. That’s down from about half two years earlier, but still not good. Researchers at Parks Associates found that even as more Americans are using smart TV functions, streaming device usage has grown even faster.

“If you’re a streaming media box (maker), you’ve got much more ability to push new features out into the market at an affordable price,” says Barbara Kraus, Parks Associates’ director of research. “They’re very stiff competition for smart TVs.”

From the article "Not-so-smart TVs: Many viewers opt to stream content using separate devices" by Anick Jesdanun and Ryan Nakashima.

Previously In The News

How EVs Will Forever Change the Smart Home

According to Parks Associates, EV owners are twice as likely to also own smart home equipment, meaning playing into EVs in the home could potentially help integrators garner higher sales.  If you t...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Best 4K Streaming Media Devices of 2023

If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...