Providing market intelligence for more than 35 years

In The News

Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024

“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“Wi-Fi 7’s key differentiating feature over 6 and 6E is its support of extremely high throughput, reaching speeds up to 46 Gbps compared to a max of 10 Gbps for Wi-Fi 6E,” she told TechNewsWorld.

“This is far beyond what the vast majority of residential subscribers today need, and also far beyond what most residential internet service providers offer today,” she continued.

“A more immediate benefit to users is lower power consumption from client devices such as laptops or phones, but it remains to be seen how much of a difference this makes under real-world conditions,” she added.

From the article, "Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024" by John P. Mello Jr.

Previously In The News

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...