Providing market intelligence for more than 35 years

In The News

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC monitoring, leak detection, and home technology support.

Parks Associates recently shared details on this topic at the 29th annual Connections in Plano, Texas.  Sessions explored how smart home services are evolving to deliver greater value, convenience, and security for connected households.

Parks Associates research, featured at Connections, identifies strong willingness to pay among consumers, with the majority of interested households willing to invest $10 to $30 per month for convenient, proactive services. Notably, HVAC and fire safety monitoring services represent the largest market opportunities, combining broad appeal with high revenue potential. The Connections conference also featured a variety of expert speakers who discussed the future of home services.

"As homes become more connected, consumers expect technology to deliver peace of mind, efficiency, and expert support," said Jennifer Kent, VP, Research, Parks Associates. "Smart home industry players must broaden their view of the market in which they participate. There are untapped opportunities to leverage the growing base of smart home technologies to generate service revenue, whether directly to the consumer or through a B2B arrangement."

From the SecurityWorldMarket.com article, "New service models emerge for smart home eco-systems

Previously In The News

Netflix tops US SVoD services

Research firm Parks Associates has revealed the top ten subscription OTT video services based on number of subscribers, with Netflix as the top subscriber service and three of the ten services on the...

45% of Western European broadband homes have smart TV

“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE...

What's going on in the world? You can find out using CNNgo on Roku

For CNN, it makes sense to bring the platform to Roku. A recent survey by Parks Associates found that the company’s devices are the most common non-gaming streaming media players. CNNgo is also curren...

18% UK broadband homes use Netflix

Research from Parks Associates indicates that 18 per cent of UK broadband households have used paid-service Netflix in the past 30 days, compared to 20 per cent who used the free ITV Player and 33 per...