Providing Market Intelligence for 40 Years

In The News

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC monitoring, leak detection, and home technology support.

Parks Associates recently shared details on this topic at the 29th annual Connections in Plano, Texas.  Sessions explored how smart home services are evolving to deliver greater value, convenience, and security for connected households.

Parks Associates research, featured at Connections, identifies strong willingness to pay among consumers, with the majority of interested households willing to invest $10 to $30 per month for convenient, proactive services. Notably, HVAC and fire safety monitoring services represent the largest market opportunities, combining broad appeal with high revenue potential. The Connections conference also featured a variety of expert speakers who discussed the future of home services.

"As homes become more connected, consumers expect technology to deliver peace of mind, efficiency, and expert support," said Jennifer Kent, VP, Research, Parks Associates. "Smart home industry players must broaden their view of the market in which they participate. There are untapped opportunities to leverage the growing base of smart home technologies to generate service revenue, whether directly to the consumer or through a B2B arrangement."

From the SecurityWorldMarket.com article, "New service models emerge for smart home eco-systems

Previously In The News

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...