According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver energy savings, wellness, security, aging-in-place support, and peace of mind. The challenge? Most people still hate complicated setup and unreliable technology.
From the article, "New Homes Save Homeowners Money, But Builders Face Rising Defect Claims" by Cati O'Keefe
When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
