According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver energy savings, wellness, security, aging-in-place support, and peace of mind. The challenge? Most people still hate complicated setup and unreliable technology.
From the article, "New Homes Save Homeowners Money, But Builders Face Rising Defect Claims" by Cati O'Keefe
In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...
Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...
According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...
Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates. The research firm said 46% of US internet households now...
