Providing market intelligence for more than 35 years

In The News

Network negotiations: combining content and attracting consumers

In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition to grow in areas including Discovery’s Home and Health network in Latin America.

Parks Associates pointed to the rising cost of content. He also said that advertising revenues would strengthen and that combining channels would create opportunities for new services.

“The Discovery and Scripps merger is a direct result of these economics and consolidation among pay-TV providers.

“Controlling a larger share of popular networks gives the new Discovery and Scripps company more negotiating leverage against the pay-TV giants that have grown from operator consolidation.”

The opposing forces between pay-TV prices and retaining a strong customer base is a likely motivator for the firms’ merger.

From the article "Network negotiations: combining content and attracting consumers" by Alana Foster.

Previously In The News

Latest U.S. Smartphone Market Numbers Show Apple In The Lead, But Samsung Is Catching Up

According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive