Hulu is in 14% of all U.S. broadband subscribers, about 12.6 million subscribers. Parks says Hulu had a churn rate that equates to about half its subscribers.
Looking at all U.S. broadband subscribers, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In second quarter 2015, 18% had done so.
Parks says that 33 new OTT services entered the U.S. market in 2015 -- to total a little more than 100 OTT services overall. Only 5% of U.S. broadband households have a subscription to one or more services beyond Netflix, Amazon, and Hulu.
From the article "Netflix Has Low 'Churn' Rate Among Top OTT Services" by Wayne Friedman.
According to research by Parks Associates, as much as 70% of security dealers currently install or plan to install some type of interactive smart home devices or systems. This technology also assis...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks -- Fox, ABC and NBC -- threatened by changes in the way we watch TV. Hulu has set itself apart...
Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...
