Providing market intelligence for more than 35 years

In The News

Music Streaming Proving Popular For Phone Users

According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But those who listen to music do so for nearly twice as long per day (45 minutes of music vs. 24 minutes for video).

“We’re seeing a boom in streaming music right now,” Harry Wang, director of health and mobile product research at Parks, tells Marketing Daily. “There’s a huge amount of music choices, and by nature, the services are multi-platform. There are many different ways to enjoy music.” 

From the article "Music Streaming Proving Popular For Phone Users" by Aaron Baar.

Previously In The News

WWE Network Proves to Be What's Best for Business

In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...