Providing market intelligence for more than 35 years

In The News

Multifamily Properties Are Seeing Greater ROI From Smart Tech

Multifamily companies that deploy smart thermostats in common areas of their properties report energy cost savings of 18% to 20% annually and 20% to 30% reduction in energy use, according to a new white paper from Parks Associates, in partnership with SKBM SmartTech.

"It can be difficult for companies to determine the best strategies and benchmarks to measure ROI from smart building solutions, so naturally many properties are hesitant to make such large-scale investments," says Kristen Hanich, research director, Parks Associates.

"Our research and interviews show smart building technologies, when properly deployed and managed, can have significant positive impacts on operations and resident satisfaction, so it is important to take the guesswork and uncertainties out of these deployments."

Parks Associates found that smart amenity packages are increasingly expected by residents and potential residents. "ROI for smart apartment amenities varies. In select markets, these amenities may be necessary for residents to consider renting at all. In others, they may result in lifts to rent ranging from 5% to 10%. These solutions commonly have a three-year payback period," the white paper reads.

From the Multifamily Executive article, "Multifamily Properties Are Seeing Greater ROI From Smart Tech"

Previously In The News

The Growing Connected Health and Smart Home Industries

According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications....

Siemens Convergence Creators: OTT services for the young generation

Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for O...

Connected Health Device Adoption Up Among Broadband Households

In terms of use frequency, the survey found that 75% of fitness device users use their device one to three times per week. Fitbit owners had the highest device use of any brand, with 68% of owners usi...

Apple, Google, Roku in close race for streaming device lead

Research firm Parks Associates said Friday that 14% of U.S. broadband households plan to buy a streaming media player by mid-2016 and that, as of the third quarter of 2015, 31% of U.S. broadband house...