Providing Market Intelligence for 40 Years

In The News

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Sixteen percent of consumers in U.S. internet households report using Copilot for personal, professional, or educational use in Q4 2025, up from just 10% the year prior,” she told TechNewsWorld.

However, Kent pointed out, “The user experience is not yet delighting consumers, as is the case with generative AI tools generally.”

She added that Copilot users gave the tool a minus-1 Net Promoter Score (NPS), which is on par with the average but far from the ideal user experience.

From the article, "Microsoft Pledges Quality Improvements for Windows 11" by John P. Mello Jr. 

Previously In The News

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

New TV Standard Could Be Huge for Cord Cutters, But Privacy Concerns Linger

As cable providers continue to jack up prices and flail at efforts to improve customer service, more and more users are cutting the cord and embracing over the air (OTA) broadcasts via antenna. One re...