Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.
“Sixteen percent of consumers in U.S. internet households report using Copilot for personal, professional, or educational use in Q4 2025, up from just 10% the year prior,” she told TechNewsWorld.
However, Kent pointed out, “The user experience is not yet delighting consumers, as is the case with generative AI tools generally.”
She added that Copilot users gave the tool a minus-1 Net Promoter Score (NPS), which is on par with the average but far from the ideal user experience.
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