Providing Market Intelligence for 40 Years

In The News

Looking to ‘cut the cord’? Consider an antenna

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment services they used, a common theme emerged — antennas.

The share of American households using digital antennas for TV has risen from 15 percent in 2015 to nearly 20 percent, according to March data from Parks Associates.

From the article "Looking to ‘cut the cord’? Consider an antenna" by Malena Carollo.

Previously In The News

Apple’s Video Streaming Plans: Key Open Questions

There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...