It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment services they used, a common theme emerged — antennas.
The share of American households using digital antennas for TV has risen from 15 percent in 2015 to nearly 20 percent, according to March data from Parks Associates.
From the article "Looking to ‘cut the cord’? Consider an antenna" by Malena Carollo.
According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
"Sales of networked cameras will reach seven million units in 2019," said Dina Abdelrazik, Senior Analyst, Parks Associates. "Retailers like Best Buy have helped boost the profile of this product cate...
