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In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

Report: Consumers’ Growing Appetite for Solar, Storage and Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

The Smart Home Is Listening — And Talking

Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media...

Lenovo Explores Building Flexible, Bendable Smartphones

Bendability would be a new trait in smartphones — improvements in recent years have focused on larger screens, better cameras and speakers. Such devices could bring a spark to the nearly $432 billion...

Smart Home Platform Consolidation: Comcast And Alarm.com Buy Icontrol

“The consolidation of interactive service providers in the security industry is huge news,” said Tom Kerber, director of research with Parks Associates. “Alarm.com has considerably strengthened its po...

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