In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

Pilot Program Helps Aging Patients Retain Independence Through House Calls

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

What’s the Best Tech Solution for Medication Management?

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