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Jennifer Kent, Senior VP, Parks Associates: Women in Security

We continue our Women in Security Q&A series with Jennifer Kent, senior vice president and principal analyst at Parks Associates. She shares her security industry mentors, her proudest career accomplishment and how the sector can become even better.

Jennifer Kent started with Parks Associates in 2009, studying technology trends and what consumers want from their technology providers in and around the home. Security systems and services providers are a key channel bringing new technologies into the home so my research brought me into discussion with the leading security brands right.

Tricia Parks, the founder and CEO of Parks Associates, was incredibly influential early in my career. She is a researcher at heart and personally led the research team for my formative years as an analyst. Her edits of my work helped me transition from academic language to business communication and shaped how I assess market trends, distinguishing what information is strategic versus simply descriptive.

From Security Sales & Integration's Women in Security Q&A series, "Jennifer Kent, Senior VP, Parks Associates: Women in Security"

 

Previously In The News

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The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

Smarter: 9 Ways to Speed Up Google Chrome

Too many subscription services, however, can really add up in terms of monthly expenses. Fifty percent of American households have four or more streaming subscriptions, according to the market researc...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

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