Providing market intelligence for more than 35 years

In The News

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of the robot vacuum market in 2018, but now holds only a 48 percent share. Meanwhile, rival robot makers like SharkNinja, Roborock, Eufy, and Ecovacs have been steadily chipping away.

One possible reason, according to Parks, is concern about data privacy. More advanced versions of the Roomba and other robots use visual sensors to generate detailed maps of the user’s home. This information is shared with the manufacturers to develop more advanced products, but it could also potentially be used to monitor users.

From the article, "IRobot faces a murky future amid rising Roomba competitors" by Hiawatha Bray

Previously In The News

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

E-Sports Pioneers Are Making It Up as They Go

Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...

Nvidia's Turing Chip Opens Door to New Virtual Reality Realm

However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...

Second-tier boom to drive global OTT to more than 400MN subs by 2022

Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...