In The News

In Spain, Winter Is Coming with the Launch of HBO España

December 09, 2016

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Parks Associates. And, consumers in Spain are also more likely than those in France, Germany and the UK to trade in a pay TV subscription in favor of a digital video service. HBO is likely to be targeting those consumers.

From the article "In Spain, Winter Is Coming with the Launch of HBO España" by www.emarketer.com

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About Parks Associates

In Spain, Winter Is Coming with the Launch of HBO España

Previously In The News

Comcast, Walmart in talks to develop and distribute smart TVs

Voice shopping in retail expected to grow to $40 billion by 2022

Research: over 50% of U.S. broadband households stream content on TV screens

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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