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If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make

August 14, 2025

According to a survey by Parks Associates, nearly 20% of households have 6 or more smart technology devices in their homes — they’re not only status symbols, but growing increasingly more accessible and convenient.

From the article, "If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make" by Zayda Slabbekoorn

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Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

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The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

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About Parks Associates

If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make

Previously In The News

How Do Consumers Research Smart Home Gear?

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Z-Wave’s S2 Framework Provides Advanced IoT Security for the Smart Home

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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