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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by www.thestar.com.my

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About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Study: 31% Of Broadband Households Have More Than One OTT Subscription

New TV Standard Could Be Huge for Cord Cutters, But Privacy Concerns Linger

For years, Amazon ruled the smart speaker market. Now the crown is slipping

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