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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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About Parks Associates

Hub Research Finds an OTT Tipping Point

Previously In The News

Leveraging digital footprints to outpace evolving fraud tactics

MDU Property Owners Turn to Cambium Networks for Reliable Wi-Fi That Increases Revenue, Satisfaction, and Retention

New Google Nest Cam, Doorbell appear in stores early

12 Home Security System Myths That Make You Worry (But Aren’t True)

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