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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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Hub Research Finds an OTT Tipping Point

Previously In The News

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

How People Are Using Smartwatches to Lose Weight and Stay Healthy

Internet connections to Smart TVs grow as streaming options increase

Privacy, Civil Rights Groups Press Amazon’s Ring to End Its Local Police Partnerships

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