Providing market intelligence for more than 35 years

In The News

How utilities can enhance efficiency through consumer rate programs

Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of energy programs, there is opportunity for households to save and for the utility to lower electricity consumption.

Growing energy programs will need to be a high priority for service providers before they can reach customers in mass. Parks Associates will be addressing this topic along with leaders in the connected home and energy industries at its 15th annual Smart Energy Summit. Smart Energy Summit is co-located with DISTRIBUTECH, the largest utility and energy-focused conference in the world, on February 27-28 at the Orange County Convention Center, Orlando, Florida.

From the article, "How utilities can enhance efficiency through consumer rate programs"

Previously In The News

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...