In The News

How to Build Lifelong Residential Customers

August 19, 2024

home automation

SecurityInfoWatch.com

New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks Associates’ Jennifer Kent encourages integrators to “inspire these middle-market buyers to acquire their next 3-5 smart home devices.”

Both Parks and Deloitte find that no one device category is adopted by more than 30 percent of users, and Deloitte’s research further finds that most users haven’t even settled on a single platform like Alexa or Google to unite their devices.

From the article, "How to Build Lifelong Residential Customers" by Will West

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Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

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Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...

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