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How to Build Lifelong Residential Customers

August 19, 2024

home automation

SecurityInfoWatch.com

New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks Associates’ Jennifer Kent encourages integrators to “inspire these middle-market buyers to acquire their next 3-5 smart home devices.”

Both Parks and Deloitte find that no one device category is adopted by more than 30 percent of users, and Deloitte’s research further finds that most users haven’t even settled on a single platform like Alexa or Google to unite their devices.

From the article, "How to Build Lifelong Residential Customers" by Will West

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

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More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

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