Providing Market Intelligence for 40 Years

In The News

How Self-Driving Cars Could Make Streaming TV the Next Radio

“We’re still in the world of automated systems, not automated driving,” said Jennifer Kent, connected car analyst for Parks Associates.

She estimated such automated systems will become more commonplace over the next three to five years. The next five to 10 years will see greater autonomous driving. It requires a driver present in the front seat still in command of the wheel and brakes to take control in emergent situations at the computers’ prompting.

From the article "How Self-Driving Cars Could Make Streaming TV the Next Radio" by Joan E. Solsman.

Previously In The News

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...